20.07.22 — Increase form submissions on the homepage by 10%". Easy peasy. But wait. It is easy to set a number, but what does that "+10%" mean exactly? And is it a good key result?
I have been developing digital solutions since 2001 and am a seasoned product manager (even before the job description existed) and am currently pushing the envelope for B2B procurement at Visable Labs. I am specialized in B2B and education online platforms.
I write articles about product management, experimentation and the platform economy.
And I offer free mentoring for product related questions.
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20.07.13 — Users have goals and do actions that often will not match your design assumptions. Hence, treat design as a hypothesis.
20.02.22 — Best-practices for writing emails that stick