Martin Betz


September 18, 2020

AB testing 101

AB testing is easy to understand and hard to master. The concept is easy: Form a hypothesis about something in your system and test your current implementation against a treatment. But you can easily get lost in a sea of definitions and poorly set up tests and hard to interpret results. They will…

July 22, 2020

Why +10% may not be a good key result for your OKR goals

Objective key results, or short OKR, is a concept that is easy to understand but hard to master:You set an objective, such as "Increase user base", and define three key results, such as "Boost logins from 1% to 1,4%" or "Increase form submissions on the homepage by 10%"…

July 13, 2020

Design is a hypothesis

It's easy to get stuck as a software team (and wider organization) on design discussions: "Is this icon the right one?" for example can start such a difficult discussion. What is right and what wrong in this context? And who decides about this? The most experienced person or even manageme…

July 8, 2020

How to use AlpineJS with Laravel Mix

This is another thing I do over and over and tend to forget how to properly do it: How can I use AlpineJS with Laravel Mix?AlpineJS is a great lightweight library to sprinkle some interactivity into your website. I struggled a lot in the past with the question: "Do I really need to learn VueJS…

July 7, 2020

Laravel Forms 101

I need to admit, I always have to look up how forms work in Laravel. So consider this blog post a quick overview – and a cheatsheet for myself in several months.Here is how a simple form with one input field, say a fullname, and server-side validation looks like. I will annotate every line. I use…

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