Martin Betz


Overview for 'Product'

July 13, 2020

Design is a hypothesis

It's easy to get stuck as a software team (and wider organization) on design discussions: "Is this icon the right one?" for example can start such a difficult discussion. What is right and what wrong in this context? And who decides about this? The most experienced person or even manageme…

September 18, 2020

AB testing 101

AB testing is easy to understand and hard to master. The concept is easy: Form a hypothesis about something in your system and test your current implementation against a treatment. But you can easily get lost in a sea of definitions and poorly set up tests and hard to interpret results. They will…