Feb 22, 2020

How to write emails

Writing good emails is the key competency in any job in my opinion. Here is my checklist on how to craft good emails and one example.

  • Make it scannable.
  • Lead with your ask.
  • Establish your credibility.
  • Propose next steps.
  • Give a deadline.
  • If asking a question, propose a solution.
  • Write your subject lines like article headlines.
  • Preview all messages on your smartphone.
  • Edit all your emails. Never use the first draft.

What are your tipps for writing emails that get results? Contact me via the link below!

Disclaimer: A lot of these tips come from the book Writing Without Bullshit that I tweak to my language and experience.

To: editor@magazine.com
# Headline type subject
Title: Cooperation on article on crafting emails?

Dear Peter,

# Lead with the ask
do you want to cooperate with me on an article on writing good emails?

# Establish credibility
I have been writing 10+ high-ranking articles on crafting emails in magazines such as GQ (link) and Harper's Bazaar (link) and got hundreds of positive responses from readers. I think that your magazine could profit from my expertise.

# Propose next steps
If you give me your "okay" for considering the idea, I can send you an outline within 4 working days.

# Give a **deadline**
Could you please send me a "yes" or "no" by Monday, 02, so we both can move forward?

Best
Martin

Categories: Productivity