February 15th, 2021 — This checklist supports grooming the sprint backlog. I use the checklist to keep the backlog short, up-to-date and prioritized.
September 18th, 2020 — AB testing is easy to understand and hard to master. The concept is easy: Form a hypothesis and test your current implementation against a treatment.
July 22nd, 2020 — "Increase form submissions on the homepage by 10%". Easy peasy. But wait. It is easy to set a number, but what does that "+10%" mean exactly? And is it a good key result?
July 13th, 2020 — Users have goals and do actions that often will not match your design assumptions. Hence, treat design as a hypothesis.