How to write emails

Writing good emails is the key competency in any job in my opinion.
Here is my checklist on how to craft good emails and one example.

• Make it scannable.
• Lead with your ask.
• Establish your credibility (if contacting someone new).
• Propose next steps.
• Give a deadline.
• If asking a question, propose a solution.
• Write your subject lines like article headlines.
• Preview all messages on your smartphone.
• Edit all your emails. Never use the first draft.

Here's an example. Lines starting with # are comments.

To: editor@magazine.com
# Headline type subject
Title: Cooperation on article on crafting emails?

Dear Peter,

# Lead with the ask 
do you want to cooperate with me on an article on
writing good emails?

# Establish credibility 
I have been writing 10+ high-ranking articles
on crafting emails in magazines such as GQ (link) and Harper's
Bazaar (link) and got hundreds of positive responses from readers.
I think that your magazine could profit from my expertise.

# Propose next steps 
If you give me your "okay" for considering the
idea, I can send you an outline within 4 working days.

# Give a **deadline**
Could you please send me a "yes" or "no" by next
Monday, 02, Month, Year so we both can move forward?

Best Martin