I have been developing digital solutions since 2001 and am a seasoned product manager (even before the job description existed) and am currently pushing the envelope for B2B procurement at Visable Labs. I am specialized in B2B and education online platforms.

I write articles about product management, experimentation and the platform economy.

And I offer free mentoring for product related questions.

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Recent articles

Product Manager's Backlog Grooming Checklist

February 15th, 2021 — This checklist supports grooming the sprint backlog. I use the checklist to keep the backlog short, up-to-date and prioritized.

No new project without project template

January 22nd, 2021 — I have a propensity to come up with new project ideas, get really excited about them – and never make them reality. That is why I have taken on a new habit: Whenever I have an idea and start getting excited, I first have to fill out my project template.

AB testing 101

September 18th, 2020 — AB testing is easy to understand and hard to master. The concept is easy: Form a hypothesis and test your current implementation against a treatment.

Why +10% may not be a good key result for your OKR goals

July 22nd, 2020 — "Increase form submissions on the homepage by 10%". Easy peasy. But wait. It is easy to set a number, but what does that "+10%" mean exactly? And is it a good key result?

Design is a hypothesis

July 13th, 2020 — Users have goals and do actions that often will not match your design assumptions. Hence, treat design as a hypothesis.