I am Martin. I have been shaping digital products since nearly 20 years. I write about things I care about, such as product, hackathons and occassionally about programming.

Recent articles

No new project without project template

January 22nd, 2021 — I have a propensity to come up with new project ideas, get really excited about them – and never make them reality. That is why I have taken on a new habit: Whenever I have an idea and start getting excited, I first have to fill out my project template.

AB testing 101

September 18th, 2020 — AB testing is easy to understand and hard to master. The concept is easy: Form a hypothesis and test your current implementation against a treatment.

Why +10% may not be a good key result for your OKR goals

July 22nd, 2020 — "Increase form submissions on the homepage by 10%". Easy peasy. But wait. It is easy to set a number, but what does that "+10%" mean exactly? And is it a good key result?

Design is a hypothesis

July 13th, 2020 — Users have goals and do actions that often will not match your design assumptions. Hence, treat design as a hypothesis.

How to use AlpineJS with Laravel Mix

July 8th, 2020 — How can you use AlpineJS with Laravel Mix?