Get contextual feedback from your users

It's hard to speak to your users every week, especially in a B2B setting. B2B users are busy and usually they do not choose your tools. Hence recruitment for user testing is difficult and expensive. And, even when you run lots of quantitative experiments, qualitative insights are highly valuable.

One method that has worked really well to gather lots of qualitative feedback without full-blown user interviews have been contextual feedbacks with rating and an open question. So when the user completes or abandons a task (e.g., navigating 3 or more of your sites or clicking a sequence in your app), you ask for feedback.

Here are some learnings from gathering 5k+ feedbacks per month for the past two years:

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