How to write emails
Martin Betz • February 22, 2020
Writing good emails is the key competency in any job in my opinion. Here is my checklist on how to craft good emails and one example.
- Make it scannable.
- Lead with your ask.
- Establish your credibility.
- Propose next steps.
- Give a deadline.
- If asking a question, propose a solution.
- Write your subject lines like article headlines.
- Preview all messages on your smartphone.
- Edit all your emails. Never use the first draft.
What are your tipps for writing emails that get results? Contact me via the link below!
Disclaimer: A lot of these tips come from the book Writing Without Bullshit that I tweak to my language and experience.
To: firstname.lastname@example.org # Headline type subject Title: Cooperation on article on crafting emails? Dear Peter, # Lead with the ask do you want to cooperate with me on an article on writing good emails? # Establish credibility I have been writing 10+ high-ranking articles on crafting emails in magazines such as GQ (link) and Harper's Bazaar (link) and got hundreds of positive responses from readers. I think that your magazine could profit from my expertise. # Propose next steps If you give me your "okay" for considering the idea, I can send you an outline within 4 working days. # Give a **deadline** Could you please send me a "yes" or "no" by Monday, 02, so we both can move forward? Best Martin