Product Manager Leveling Framework
As a product organization, you need to know what you expect from your product managers. And you need transparency regarding what makes a good product manager at every experience level.
Why this format?
- Make levels and expectations transparent
- Make levels easy to use (for both PMs and line manager)
- Make the differences between levels clear
- Make it as concise as possible and as compete as needed (this is the 3rd iteration within 3 years of using it)
How to use it?
- Product managers and line managers fill it out individually (~30min)
- Both discuss it at least every 6 months and before any planned growth plans (full walkthrough takes 1 hour)
|Summary||—||Starts their product career.||Continues their product career.||Has proven their skills continuously||Excels with skills|
|Completes small initiatives.||Completes medium-sized initiatives.||Completes large-sized initiatives.||Completes XL-sized initiatives.|
|Communicating initiatives appropriately.||Communicating initiatives appropriately.||Drives above-average outcome in team||Drives stellar outcome in group|
|Collaborates with immediate peers.||Collaborates with peers within product group.||Influences initiatives in product group||Influences full organization initiatives|
|Gets close assistance from experienced product manager||Leads a team on their own with trust.||Support other PMs||Fully engages in strategy|
|No strategic work||A little strategy influence||Medium strategic influence||Mentors/leads other PMs|
|Insights||Quantitative insights||Measures team progress using existing dashboards and ready-made solutions like Hotjar.||Monitors team progress with fully owned dashboards. Uses GA and database to perform analysis.||Excels and improves and is an expert in product group insights. Can independently analyze data in own domain.||Drives group insights and is an expert on company-level insights.|
|Qualitative insights||Collects and summarizes what is known about their users.||Creates and uses own insights about their users occasionally.||Uses insights frequently and as a basis for product decisions.||Drives insights-based and is an expert on company-level insights|
|Market insights||Keeps track of competitors' offers, related to own features.||Expert on competitors in our market and performs benchmarks||Reports on market trends.||Finds new opportunities in markets|
|Solution Design||Outcome driven||Defines OKR outcome of team with the help of manager.||Drives OKR outcome of the team on their own.||Creates above-average OKR outcomes with the team.||Creates top OKR outcomes for the group and beyond.|
|Problem-solving||Defines problems and possible solutions with help of manager.||Defines problems and possible solutions on their own.||Picks the right problems and solutions.||Identifies problems and solutions beyond own team.|
|Prioritization skills||Prioritizes initiatives with help of manager.||Prioritizes initiatives on their own.||Influences group initiatives.||Shapes group initiatives with HoP|
|Execution||Ship solutions fast||Ships small initiatives fast to learn and adapt.||Ships medium-sized initiatives fast to learn and adapt.||Ships big initiatives fast to learn and adapt.||Ships big cross-team initiatives fast to learn and adapt.|
|Performance ownership||Understands performance on feature-level||Understand product performance in own product group||Understand total product performance||Understand business performance on company level|
|Project management skills||Supports the team to coordinate tasks and people in team.||Empowers the team to finish selected tasks.||Manages initiatives beyond own team.||Drives initiatives within and between groups.|
|Leadership||Collaboration||Collaborates with team members and manager.||Occassionally collaborates with related teams.||Regularly collaborates with teams across the company.||Regularly drives collaboration across the company.|
|Communication and stakeholder management||Communicates plans and results with manager.||Communicates plans and results with related teams.||Proactively communicates and shapes stakeholder management||Supports group's teams with difficult stakeholder and communication setups.|
|Leadership||Builds trust of team members with execution of initiatives.||Leads team with data and prioritization.||Leads cross-product-team initiatives with data and trust.||Leads cross-organization initiatives with trust and data.|
|Vision and strategy||Understands product vision and makes product decisions based on OKRs||Prioritizes product vision and build strategy in all OKR initiatives.||Advances product vision and strategy beyond own team.||Shapes strategy and influences product vision for the group|
|Core values||Can name the values of Visable.||Lives values in team||Lives values in group||Drives values in group|
|Growth mindset||Works on improvement for either insights, solution design or execution area.||Works on improvement of leadership and 1 of insights, solutions, execution||Works on improvement of leadership and 1 of insights, solutions, execution||Works on improvement of org-level leadership|
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